I think we need a new one for him now - CPS - Craft Pimp Status.
He was at a two day course this week. The only person excited to be there, and who stayed awake, was a woman crocheting a rug. She's doing a crochet course and had heard of SnB but didn't know anything else about it. He happily filled her in and sent her the group details.
See - Craft Pimp.