This is a quotation from a not too bad example of the chick lit genre. I'm not a big fan of the genre and had expected to HATE this one due to it's weight loss plot but it's funny and respectful, well written and excellently paced. It has one or two twists in the formula and plotting. It also has a bit of knitting by-play.
Our heroine is a PR (aren't they all) in a London merchant bank. One of the Managing Directors, Sven, works on esoteric deals that are not newsworthy, despite his insistence that the Bulgarian knitting needle deal is ground breaking.
"Knitting is the new sex. The sex of the twenty-first century." Wow. Mrs Sven is lucky. A quick purl one, knit two, and I bet he casts off for the evening.
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